SummaryClick is partnering with Zursh and Neuroset to create the Attention Economics Report.


Final findings will be made available for all our users for free. Meanwhile, see interim findings and third-party research:

Interim Findings

If you can convince readers to stay on your page for 17 seconds, there's a 68% probability that they'll stay much longer which is often 2.5 minutes or more.

85% of surveyed readers select content after reading the first 10% of content which is often the headlines, summaries and visuals. 40% make a decision to resume reading if a summary is clearly shown.

51% of readers returned to the original article after reading the summary that contains 70% less words. Loyalty can be built with readers with only 30% of original content.

Third-Party Research

  • All other things being equal, for a 1000-word post, each additional 1000 words will result in 11% increase in shares and 94% increase in referring links.
  • Currently, only 15% write posts longer than 1000 words.

Sources: (1), (2), (3)

  • Human attention span is 8 seconds.
  • 60% of readers admit to only reading headlines.
  • 55% of readers spend fewer than 15 seconds per article.
  • 44% of visitors to Google News just scan headlines and never click on the articles.

Sources: (1), (2), (3)

  • 49% of readers say that they are not particularly loyal to their news sources but willing to recognize new sources of news information.
  • Personalized news can increase reading retention by 60%.
  • Sources: (1), (2)

The first 10 seconds of the page visit are critical for readers’ decision to stay or leave.

Readers can still exit the site within the next 20 seconds of their visit, but at slower rate.

Only after 30 seconds does the curve become flat.

People continue to leave every second, but at a much slower rate than during the first 30 seconds.

Sources: (1), (2)